Overview
Slippy is body care for real life: shower shelves after the beach, gym bags after class, roommate bathrooms, rooftop getting-ready rituals, and the small messes that come with getting clean.
We built the brand around a simple contradiction: clean can be serious without acting sterile. The identity makes the mess the point through deadpan scent names, wet tactile packaging, a color-coded system, and campaign lines that turn ordinary cleanup into something people want to leave out, pass around, and remember.
