Look Up

Thematic
A new way to see what's around you.
What We Did
Motion, Art Direction, Production, Copywriting
Team
Steffan Howey

Overview

Look Up is a launch film for SPECS — Snap's new product for seeing what's around you. We wrote, directed, and produced a short commercial built around one simple behavior: look up.

The case ships as a single reel — no still-life grid, no spec sheets. The film is the work.

Look Up — opening frame from the SPECS launch film
Look Up — mid-reel moment from the SPECS commercial
Look Up — closing frame from the SPECS launch film

[ More Work ]

[ All work — N=22 ]